Christine McCarthy, Senior Executive Vice President, and Chief Financial Officer spoke earlier this morning at the SVB MoffettNathanson Technology, Media, and Telecom Conference about plans to invest in Disney theme parks.
Christine said that Disney will keep zeroing in on utilizing existing protected innovations, “the ones that truly resound with our buyers.”
Additionally, according to Disney’s CFO, the company uses Disney+ consumer data to inform its Imagineers of viewing trends “to exploit in the theme park business.”
In September 2022, former Disney CEO Bob Chapek stated that he envisions much closer integration between Disney+ and the company’s theme parks. Today’s remarks are a continuation of those remarks.
Chapek said that Disney+ will have point-by-point information on what an endorser does during their amusement park visits and will actually want to change Disney+ content to fit. In a similar vein, the individual’s Disney+ viewing habits will be used to tailor their theme park experiences.
Chapek likewise added that Disney+ will, “become a stage for buyer commitment with The Walt Disney Organization, in addition to a film administration stage.”
According to Chapek, Disney+ would be able to tailor its content to the specifics of a subscriber’s theme park visits and would have comprehensive knowledge of what they do. Also, amusement park encounters will be customized in light of the person’s Disney+ seeing propensities.
Chapek also said that Disney+ “will become a platform for consumer engagement with The Walt Disney Company, not just a platform for movie service.”
Source – Wdmagic
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