Numerous judicial rulings and the proliferation of non-practicing entities threatens patent value. On the other hand, the value of patents can surge when sustaining invalidity challenges. In addition to discussing a host of creative damages theories, this course will review basic tenets of patent infringement such as:

• Reasonable royalties
• Lost profits
• Price erosion
• Market size
• Reputational damage
• Market spoilage
• The Georgia-Pacific factors
• The 25% rule
• Cost of next best alternatives
• Running royalties vs. lump-sum payments