We speak for brand owners by working to foster effective laws and policies worldwide on trademark and related rights and to harmonize the implementation of those rights.
We carry out advocacy through a policy framework of Board resolutions, Model Laws and Guidelines, amicus briefs, testimony and submissions, and reports.
Our approach is a collaborative effort between dedicated volunteers and staff engaged in 19 advocacy committees that examine national and regional regulations, treaties, legislation, and trends and develop the policies and resources to ensure that we’re targeting the most pressing issues for brand protection and enforcement. After the Board approves recommended policies, our advocacy team fosters the necessary relationships with government officials, international organizations, and other policy and rule-making bodies.
For IIPLA, advocacy reflects our dedication to empowering the global intellectual property community through purposeful initiatives and knowledge-driven engagement. We collaborate with professionals, organizations, and institutions to strengthen awareness and participation across diverse IP ecosystems worldwide.
Creating platforms where global experts, policymakers, industry leaders, and practitioners exchange insights, challenges, and best practices.
Sharing high-quality knowledge that keeps the global community updated on IP developments, cases, technology, and trends.
Encouraging better use of IP systems through education, awareness, and access to filing support.
Advocating for smoother, more aligned IP practices across countries to support cross-border innovation and enforcement.
Creating platforms where global experts, policymakers, industry leaders, and practitioners exchange insights, challenges, and best practices.
Creating platforms where global experts, policymakers, industry leaders, and practitioners exchange insights, challenges, and best practices.
Corporate Counsel, Renesas Electronics America Inc. | USA
Sasha Tan is the founder and CEO of Favful, a TripAdvisor-like platform for beauty products. As a serial entrepreneur, she started her first F&B business in Singapore at age 21. She is also well-versed in growing internet businesses as the former founding team member and VP of the online grocery delivery start-up, HappyFresh. Backed by Segnel Ventures, Gobi Partners, and 500 Startups before its official launch, Favful is now present in three countries, works with 20,000 beauty advisors, partners with over 2,000 brands, and covers more than 40,000 products to date.
