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How Researchers Can Better Influence Corporate Results

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About Course

About the Course:

I believe innovation is the most powerful force for change in the world. — Bill Gates

Understanding how to reap maximum performance from researchers is critical to achieving corporate success. There is tremendous leverage in researchers’ efforts: Approximately 10% of a company’s revenue is directed to Research and Development. According to Booz Allen Hamilton, only 15% of R&D expenses are directed to research. Thus, investments representing less than 2% of a company’s revenue–to a large extent–determine a company’s future performance.

Companies must understand how to task, motivate, and incentivize their researchers. The most successful organizations must create cultures of innovation and engender behavioral shifts that will usher in a sustainable stream of innovation.

Course Length: Approx. 1.0 hours

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