Partner | JH Yee & Co | Malaysia

Lance Hue is an Intellectual Property and Franchise Partner at JH Yee & Co,
specialih local registrants in Malaysia, Lance is the strategist they turn to—
transforming IP conflicts into opportunities for coexistence or decisive victory.
With a background in computer science, Lance bridges technical expertise with legal
precision, advising multinational clients on complex market-entry strategies, patent
protections for tech innovations, and enforcement against infringement. His notable
work includes protecting the distinctive trade dress of a leading retail product in
Malaysia and spearheading nationwide ercement actions for a renowned
footwear brand, ensuring robust IP safeguards against counterfeiters and unauthorized
use.
A trusted advisor on cross-border IP portfolios, Lance designs tailored strategies for
brands and inventors navigating ASEAN’s dynamic legal landscape. His deep
understanding of local registration challenges—particularly in Malaysiahts exist.