Sanaz Javadi Farahzadi

IP Attache Middle East, North Africa and Pakistan | UAE

Sanaz is an international lawyer, adviser, mentor, and trainer with over 22 years of experience in international trade, intellectual property, and women and youth economic empowerment across Europe, the Middle East, Africa, the Americas, and Asia.

She represents the UKIPO as IP Attaché for the MENA region and Pakistan, based at the British Embassy in Dubai, working closely with the UK Foreign, Commonwealth & Development Office, the Department for Business and Trade, and the Department for Science, Innovation and Technology.

Prior to this role, Sanaz worked with the World Intellectual Property Organization (WIPO) in Geneva, Switzerland, where she contributed to global IP and trade initiatives. She has consulted on United Nations projects and collaborated with leading organizations including the Swiss Federal Institute of Intellectual Property, International Trade Center, European Union, WTO, UN Women, and the World Bank.

Sanaz holds advanced academic qualifications in Intellectual Property and International Business Law, pursuing her Master’s and PhD studies in Switzerland. She has worked extensively with NGOs, governments, academia, and the private sector in developing and least-developed countries, delivering capacity-building programs and policy support.

A passionate advocate for mentorship, Sanaz has guided over 150 individuals, businesses, and institutions on IP and business strategy since 2018. She is also a TEDx speaker and recipient of multiple Women and Youth Leadership Awards from European institutions since 2021.

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Sanaz Javadi Farahzadi

About Shaina Lumish

Corporate Counsel, Renesas Electronics America Inc. | USA

About Shaina Lumish

Sasha Tan is the founder and CEO of Favful, a TripAdvisor-like platform for beauty products. As a serial entrepreneur, she started her first F&B business in Singapore at age 21. She is also well-versed in growing internet businesses as the former founding team member and VP of the online grocery delivery start-up, HappyFresh. Backed by Segnel Ventures, Gobi Partners, and 500 Startups before its official launch, Favful is now present in three countries, works with 20,000 beauty advisors, partners with over 2,000 brands, and covers more than 40,000 products to date.