Prince Harry and Meghan Markle Denied Trademark for ‘Archetypes’

June 26, 2023

Prince Harry and Meghan Markle, the Duke, and Duchess of Sussex, have encountered a setback in their efforts to trademark the term ‘Archetypes.’ The rejection of their trademark application highlights the challenges they faced in securing exclusive rights to the term.



‘Archetypes’ is a term widely used in various contexts, including psychology and literature, to describe recurring symbolic patterns or character types. Prince Harry and Meghan Markle’s intention to trademark the term raised eyebrows and generated interest, as it potentially indicated their plans to explore ventures related to the concept.



The rejection of their trademark application suggests that the term ‘Archetypes’ is considered too generic or lacking distinctiveness to be exclusively associated with the couple. Trademark authorities often require terms to possess distinctive qualities that uniquely identify the source of goods or services.



While the specifics of the trademark rejection have not been disclosed, it underscores the challenges faced by individuals seeking to trademark commonly used or generic terms. Trademark protection aims to prevent confusion among consumers and protect the rights of brand owners, requiring applicants to demonstrate a level of distinctiveness and association with their specific goods or services.



Prince Harry and Meghan Markle have shown an inclination toward entrepreneurship and establishing their own ventures since stepping back from their official royal duties. While their trademark application for ‘Archetypes’ may have been denied, it is indicative of their ambition to explore various business opportunities and develop their brand identity.



The denial of their trademark application for ‘Archetypes’ serves as a reminder that the trademark registration process involves careful examination and adherence to specific criteria. It also highlights the complexities surrounding the use and protection of common or widely recognized terms within the context of trademark law.



As Prince Harry and Meghan Markle continue to shape their post-royal careers, they may encounter further challenges and successes in their entrepreneurial pursuits. While the ‘Archetypes trademark application did not yield the desired outcome, it is likely that they will explore other avenues for brand development and protection in the future.

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