Trademark Game: Why Everyone Is Joining & How to Succeed in 2023

May 26, 2023

While attempting to evade the new flood tide of Taylor Quick craziness, I found an odd reality: About 200 of her work-related trademarks are owned by Tay, as the Swifties affectionately refer to her.

Some are evident: She has trademarked her signature as well as some album and song titles, which may not be covered by copyright law, and her name is a recognized brand. However, that is not all. She has also registered the names of her three cats and the phrase “Taymoji” as trademarks: Benjamin, Meredith, and Olivia

Since — why not? There is more than an adequate point of reference for what sound like trivial filings with the US Patent and Brand Name Office. The phrases “Do Your Job” and “No Days Off” have been famously trademarked by the New England Patriots for use in the workplace. The Red Sox, typically, have safeguarded expressions, for example, “Green Beast” and “Red Sox Country.”

Rebecca Curtin, a law professor at Suffolk University, characterized Major League Baseball’s request for trademark protection for the name “Boston” as a “serious overreach” earlier this year. MLB quickly abandoned the concept.

As per the Gerben Protected innovation site, the Boston Celtics have a forthcoming brand name application for the expression, “C Us Rise.” They might want to buy the rights to the saying “There’s no success like failure.” What’s more, disappointment’s no accomplishment by any stretch of the imagination” — that is, in the event that Bounce Dylan is feeling sharing.

Miami Heat forward Jimmy Butler, the Celtics’ current foe, hasn’t filed to protect his nickname, “Playoff Jimmy.” The “Big Face Coffee” brand that Butler introduced during the 2019-2020 NBA COVID-19 “bubble” season does have a number of pending applications. My number one wannabe Head servant espresso brand name: ” may bring on uncontrollable happiness.

Trade names like Velcro, which manufactures a proprietary fastening system, are legitimately protected by trademark law. Gore-Tex and Band-Aid are two additional well-known examples. Law & Order” has kept its trademark two-note duh-duh, which plays several times throughout each show, protected.

I can recall the time when the PR staff at Kleenex used to carefully mail small letters reminding journalists to include the trademark bug [TM] after each mention of the well-known nose wipe. Perhaps they actually do. I will find out soon enough.

When you find out that Paris Hilton has registered a trademark for the phrase “That’s hot!” You are aware that the floodgates are now open. Lead representative Ron DeSantis of Florida, for example, ought to promptly reserve the expression, “However I’m grinning!” or on the other hand his new, strange interjection at Another Hampshire cafe: ” You guys have everything, including ice cream!”

Previous president Donald Trump could do well to reserve the expression “I didn’t have sexual relations with that lady,” yet I’m worried it’s not unique to him. As is to be expected, the Trump Organization has applied for a number of trademarks, including Trump Card, which will be used in his hotels and casinos, and H2(EAU), which is the name of the pool bar at the Trump International Hotel in Las Vegas. The word “eau” means water in French.

I could participate in a trademark competition. The expression “I’ve been wrong before” is unquestionably a favorite. Much obliged to you for perusing” is as yet accessible. I might give that one a shot.

Source – Bostonglobe

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