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Thursday, May 14, 2026

Maker's Mark Alleges Trademark Dilution by Louisville Dog Treat Company

Bourbon brand Maker's Mark files complaint against WiggleWow Pet Treats, asserting harm to its trademark value

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Maker's Mark Alleges Trademark Dilution by Louisville Dog Treat Company
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Maker's Mark has initiated legal action against Louisville-based WiggleWow Pet Treats, claiming that the pet treat company's use of a similar mark dilutes the value of Maker's Mark's bourbon brand. The dispute centers on trademark rights and potential consumer confusion between the two brands.
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Maker's Mark Alleges Trademark Dilution by Louisville Dog Treat Company Maker's Mark has initiated legal action against Louisville-based WiggleWow Pet Treats, claiming that the pet treat company's use of a similar mark dilutes the value of Maker's Mark's bourbon brand. The dispute centers o... Read the full IIPLA article: https://iipla.org/news/maker-s-mark-alleges-trademark-dilution-by-louisville-dog-treat-company

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Thursday, May 14, 2026