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Taylor Swift has formally requested the U.S. government to deny the trademark registration of 'Swift Home.' The singer argues that the mark could cause consumer confusion with her established brand and intellectual property. This move highlights ongoing challenges celebrities face in protecting their names and tradema…
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Taylor Swift Seeks to Prevent 'Swift Home' Trademark Registration in U.S. Taylor Swift has formally requested the U.S. government to deny the trademark registration of 'Swift Home.' The singer argues that the mark could cause consumer confusion with her established brand and intellectual prop... Read the full IIPLA article: https://iipla.org/news/taylor-swift-seeks-to-prevent-swift-home-trademark-registration-in-u-s