China’s Supreme Court Rules in Favor of Michael Jordan in Landmark Trademark Dispute
Michael Jordan secures a significant victory against Qiaodan Sports in an eight-year legal battle over name and likeness rights in China’s highest court
After an extensive eight-year legal conflict, China’s Supreme People’s Court has ruled largely in favor of NBA legend Michael Jordan in his trademark dispute with Qiaodan Sports. The case centered on the Chinese company’s use of the name “Qiaodan,” a transliteration commonly associated with Jordan’s surname, and its a…