Trademark Clash Over CAVIAR Jewelry Marks Highlights Potential for Brand Coexistence
Lagos and Coastal Caviar dispute use of similar marks on jewelry, raising questions about trademark scope and market differentiation
A trademark dispute between established jewelry brand Lagos and newcomer Coastal Caviar centers on the use of the term CAVIAR in connection with jewelry products. While Lagos holds a longstanding federal registration for CAVIAR, Coastal Caviar’s recent use of COASTAL CAVIAR has sparked litigation over likelihood of co…