
Trademark Challenges Arise Over Brand Name That Simply Means ‘Clothing’
Luxury label Vetements faces legal scrutiny over the generic nature of its name and trademark eligibility
The upscale fashion brand Vetements, whose name translates directly to ‘clothing’ in French, is embroiled in a trademark dispute questioning whether such a generic term can qualify for trademark protection. This case highlights the tension between brand identity and trademark law’s restrictions on generic terms, with…