Intellectual Property Emerges as Crucial Asset for India’s Entertainment Industry Amid Rising Misuse of Celebrity Rights
Legal battles underscore the growing importance of IP protection for artists’ personality rights and creative works in India’s digital age
India’s entertainment sector is witnessing a surge in legal actions to safeguard intellectual property rights, particularly personality rights, as digital misuse of celebrity images, voices, and brands escalates. Courts across the country have increasingly recognized the commercial and reputational stakes involved, gr…