INTA CEO Highlights China's Growing Leadership in Intellectual Property Innovation and Protection
China's surge in patent and trademark filings reflects a shift toward quality and strategic IP governance, says International Trademark Association chief
Etienne Sanz de Acedo, CEO of the International Trademark Association (INTA), praises China's rapid advancement in intellectual property (IP) protection, noting the country's dominant share in global patent filings and evolving mindset toward IP as a core business asset. He emphasizes the importance of early IP strate…