FREE ACCESS

Sign in with Google to continue in the IIPLA Blog.

Google SSO gives you the quickest path into IIPLA analysis, reading access, and member-level continuity across articles. The full login page is still available if you prefer another option.

By continuing you agree to our terms and privacy policy.

Already have an account? Log in · Create account

Members-only content

IIPLA Blog
Tuesday, April 28, 2026
Brands

Canada - IP As A Cornerstone Of Athlete Branding: Susan Abramovitch Discusses The Business Of Sports With The Canadian Intellectual Property Office

What role does IP play in modern-day sports? Ahead of World Intellectual Property Day 2026, Susan Abramovitch, a Gowling WLG partner and leader of the firm's Entertainment & Sports Law Group, shared her insights with th…

IIPLA News Desk•anonymous access•0 articles left this week
Canada - IP As A Cornerstone Of Athlete Branding: Susan Abramovitch Discusses The Business Of Sports With The Canadian Intellectual Property Office
Sign In To Continue

You have reached the guest article limit.

Unlock more IIPLA analysis by signing in with SSO or joining as a member.

Sign in with SSOBecome a paid member
What role does IP play in modern-day sports? Ahead of World Intellectual Property Day 2026, Susan Abramovitch, a Gowling WLG partner and leader of the firm's Entertainment & Sports Law Group, shared her insights with th…