Ahead of World IP Day 2021, Cherrie Stewart, Gretha Cachia and Saumya Mishra from MacLachlan & Donaldson discuss the importance of intellectual property to SMEs for taking their ideas to market.
People come up with new ideas every day, ideas which could potentially make their way from the drawing board to the market. In fact, all the small and medium-sized enterprises (SMEs) in the market today have started from an idea which an individual came up with and thought to expand upon.
When working in the area of intellectual property (‘IP’), we are lucky to work with creative individuals whose ideas grow into something bigger. The manifestation of these ideas into a distinct form needs to be protected.
“IP is an integral component of any successful business. Companies of all sizes are at risk of having their unique ideas, products or services infringed upon, even if they are on the other side of the world”
The theme for this year’s World IP day is ‘IP & SMEs: Taking your ideas to market’ and we want to share with you some information about IP and how to protect the products and services you are taking to the market.
IP, or to give it its full name Intellectual Property, are the intangible property rights which can be obtained to protect creations of the mind, such as new inventions and modifications, literary and artistic works, the outward appearance of a product, and symbols, names and images used in commerce.
How SMEs can build an IP strategy Ahead of World IP Day 2021, Cherrie Stewart, Gretha Cachia and Saumya Mishra from MacLachlan & Donaldson discuss the importance of intellectual property to SMEs for taking their ideas to market. Read the full IIPLA blog post: https://iipla.org/blog/how-smes-can-build-an-ip-strategy