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IIPLA Blog
Saturday, May 2, 2026
Patents

How Temu Works With Brands to Protect Intellectual Property Rights

“The Brand Guardian Initiative helps Temu to create a safer, more trustworthy shopping experience.” When Temu launched in September 2022, it set out to connect consumers with sellers offering quality, affordable products. Today, the platform has built out a comprehensive system to keep counterfeit goods at bay.

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How Temu Works With Brands to Protect Intellectual Property Rights
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“The Brand Guardian Initiative helps Temu to create a safer, more trustworthy shopping experience.” When Temu launched in September 2022, it set out to connect consumers with sellers offering quality, affordable products. Today, the platform has built out a comprehensive system to keep counterfeit goods at bay.