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“The Brand Guardian Initiative helps Temu to create a safer, more trustworthy shopping experience.” When Temu launched in September 2022, it set out to connect consumers with sellers offering quality, affordable products. Today, the platform has built out a comprehensive system to keep counterfeit goods at bay.
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How Temu Works With Brands to Protect Intellectual Property Rights “The Brand Guardian Initiative helps Temu to create a safer, more trustworthy shopping experience.” When Temu launched in September 2022, it set out to connect consumers with sellers offering quality, affordable product... Read the full IIPLA blog post: https://iipla.org/blog/how-temu-works-with-brands-to-protect-intellectual-property-rights