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IIPLA Blog
Tuesday, May 5, 2026

The Budding 'Iceman' Trademark Dispute Between Caleb Williams and George Gervin, Explained

NBA Hall of Famer George Gervin, who used the same moniker as Williams while playing in the NBA from 1972 to 1986 (primarily with the Spurs), recently filed his own trademark application for the nickname shortly after the Bears' QB attempted to trademark it himself. Now, the United States Patent and Trademark Office w…

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The Budding 'Iceman' Trademark Dispute Between Caleb Williams and George Gervin, Explained
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NBA Hall of Famer George Gervin, who used the same moniker as Williams while playing in the NBA from 1972 to 1986 (primarily with the Spurs), recently filed his own trademark application for the nickname shortly after the Bears' QB attempted to trademark it himself. Now, the United States Patent and Trademark Office w…