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The National Hockey League’s Utah Hockey Club has encountered significant trademark challenges in its attempt to register the ‘Utah Yetis’ name, as the U.S. Patent and Trademark Office (USPTO) found the mark confusingly similar to Yeti Coolers’ trademarks, particularly in overlapping merchandise categories such as app…
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Trademark Hurdles for Utah Hockey Club’s ‘Yetis’ Brand Highlight Broader Lessons for U.S. Businesses The National Hockey League’s Utah Hockey Club has encountered significant trademark challenges in its attempt to register the ‘Utah Yetis’ name, as the U.S. Patent and Trademark Office (USPTO) found the mark confusingly... Read the full IIPLA blog post: https://iipla.org/blog/trademark-hurdles-for-utah-hockey-club-s-yetis-brand-highlight-broader-lessons-for-u-s-businesses