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The evolution of sports from pure competition to a complex commercial enterprise has redefined athletes as valuable intellectual property. This article examines the intersection of athletic performance, branding, and intellectual property rights, highlighting the need for India to develop robust legal mechanisms to pr…
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Transforming Athletes into Intellectual Property: The Commercialization of Sports in India The evolution of sports from pure competition to a complex commercial enterprise has redefined athletes as valuable intellectual property. This article examines the intersection of athletic performance, branding, and in... Read the full IIPLA blog post: https://iipla.org/blog/transforming-athletes-into-intellectual-property-the-commercialization-of-sports-in-india