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A viral video posted by South African influencer Farming Blonde has propelled the phrase “Kyk wat doen ’n blazer” into nationwide prominence, prompting questions about whether such overnight virality can establish protectable trademark goodwill. Traditionally, trademark recognition required years of consistent use and…
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Viral TikTok Trend 'Kyk Wat Doen ’n Blazer' Sparks Debate on Instant Trademark Rights in South Africa A viral video posted by South African influencer Farming Blonde has propelled the phrase “Kyk wat doen ’n blazer” into nationwide prominence, prompting questions about whether such overnight virality can establish prote... Read the full IIPLA blog post: https://iipla.org/blog/viral-tiktok-trend-kyk-wat-doen-n-blazer-sparks-debate-on-instant-trademark-rights-in-south-africa