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IIPLA Blog
Tuesday, April 28, 2026
Trademarks

Why an integrated IP strategy is crucial to protecting video-game mechanics in China

Electronic games have become an essential aspect of the global entertainment industry. The recent Global Gaming Market Report reveals that the global gaming market was valued at around US$200 billion in 2023, and it is…

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Why an integrated IP strategy is crucial to protecting video-game mechanics in China
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Electronic games have become an essential aspect of the global entertainment industry. The recent Global Gaming Market Report reveals that the global gaming market was valued at around US$200 billion in 2023, and it is…