At the Toy Story 5 premiere, Taylor Swift described the franchise as a 'universe,' highlighting the emotional resonance Disney stories hold beyond their legal status as intellectual property. This article argues that Disney’s reliance on the term 'IP' risks reducing beloved narratives to mere assets, and advocates for…
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Why Disney Should Reframe Its 'Intellectual Property' as Emotional Storytelling Universes At the Toy Story 5 premiere, Taylor Swift described the franchise as a 'universe,' highlighting the emotional resonance Disney stories hold beyond their legal status as intellectual property. This article argues that Di... Read the full IIPLA blog post: https://iipla.org/blog/why-disney-should-reframe-its-intellectual-property-as-emotional-storytelling-universes