Buc-ee's Initiates Trademark Lawsuit Against Ohio's Mickey Mart Over Logo Resemblance

Texas-based travel stop giant alleges Ohio convenience store's moose mascot closely mimics its iconic beaver logo, raising consumer confusion concerns

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Buc-ee's has filed a federal lawsuit against Coles IP Holdings, LLC, owner of Ohio's Mickey Mart convenience stores, accusing the chain of trademark infringement and unfair competition due to a similar smiling animal mascot logo. The legal action, initiated in February 2026, seeks cancellation of Mickey Mart's tradema…

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Buc-ee's Initiates Trademark Lawsuit Against Ohio's Mickey Mart Over Logo Resemblance Buc-ee's has filed a federal lawsuit against Coles IP Holdings, LLC, owner of Ohio's Mickey Mart convenience stores, accusing the chain of trademark infringement and unfair competition due to a similar smiling animal ma... Read the full IIPLA article: https://iipla.org/news/buc-ee-s-initiates-trademark-lawsuit-against-ohio-s-mickey-mart-over-logo-resemblance

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