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Maximizing Intellectual Property Value and Protection at the 2026 FIFA World Cup The 2026 FIFA World Cup, hosted jointly by the USA, Canada, and Mexico, presents unparalleled branding and commercial opportunities for companies involved in the sports industry. Effective intellectual property (IP) pro... Read the full IIPLA article: https://iipla.org/news/maximizing-intellectual-property-value-and-protection-at-the-2026-fifa-world-cup