STAR Launches Extensive U.S. Market Study to Gauge Demand for Foreign Intellectual Property in Entertainment

Media organization STAR has launched a comprehensive market research campaign designed to analyze and map the demand for international intellectual property within the United States entertainment industry. The initiative, running through the end of the year, seeks to qualify over 1,500 U.S.-based companies to evaluate their commercial interest in foreign film and television content, format adaptation rights, feature film remakes, and early-stage development projects.

Preliminary research conducted by STAR indicates that U.S. broadcasters, streaming platforms, and distributors currently allocate between $1.5 billion and $1.9 billion annually toward acquiring, adapting, and developing foreign intellectual property. While this represents a substantial investment, it remains a small portion of the approximately $80 billion spent yearly on domestic U.S. content production. This disparity suggests considerable potential for growth as American audiences increasingly seek international content.

The scope of STAR’s industry mapping campaign encompasses identifying and evaluating key executives and decision-makers across eight primary sectors within the U.S. media ecosystem. These sectors include:

1. Broadcast, Cable & Streaming: Encompassing television networks, subscription video on demand (SVOD) and advertising-based video on demand (AVOD) platforms, free ad-supported streaming TV (FAST) services, and digital media groups.

2. Production: Covering film, television, animation, and digital content production companies.

3. Brands & Advertising: Including brands investing in entertainment marketing, media buying, and advertising agencies.

4. Technology & Services: Comprising artificial intelligence providers, technology firms, content monetization entities, and localization specialists.

5. Finance & Talent: Encompassing talent agencies, entertainment investment funds, media banks, and financial advisors.

6. Infrastructure & Support: Covering sound stages, post-production facilities, visual effects houses, music companies, and legal firms.

The objective of STAR’s initiative is to establish a verified network of qualified buyers, co-producers, and industry influencers. By identifying specific content needs and commercial interests ahead of STAR’s official market debut, the campaign aims to provide foreign intellectual property owners with structured and actionable access to the U.S. entertainment marketplace.