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Wednesday, May 13, 2026

Taylor Swift Opposes Bedding Brand’s ‘Swift Home’ Trademark Over Consumer Confusion Concerns

Pop icon’s legal team challenges Cathay Home’s trademark filing, citing similarities to her signature branding and potential for misleading association

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Taylor Swift Opposes Bedding Brand’s ‘Swift Home’ Trademark Over Consumer Confusion Concerns
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Taylor Swift, through TAS Rights Management LLC, has filed formal opposition with the USPTO against bedding manufacturer Cathay Home’s trademark application for “Swift Home.” The opposition asserts that the stylized use of “Swift” in the proposed mark closely mimics Swift’s distinctive cursive branding, risking consum…
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Taylor Swift Opposes Bedding Brand’s ‘Swift Home’ Trademark Over Consumer Confusion Concerns Taylor Swift, through TAS Rights Management LLC, has filed formal opposition with the USPTO against bedding manufacturer Cathay Home’s trademark application for “Swift Home.” The opposition asserts that the stylized use... Read the full IIPLA article: https://iipla.org/news/taylor-swift-opposes-bedding-brand-s-swift-home-trademark-over-consumer-confusion-concerns

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Wednesday, May 13, 2026