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Generative Transformed

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CounterfeitingGlobal

AI's Dual Impact on Global Brand Protection: Challenges and Opportunities

The rise of generative AI tools has transformed brand protection worldwide, enabling counterfeiters to produce vast quantities of convincing fake listings and imagery. Brands like Lush have confronted rapid proliferation of counterfeit storefronts and misused copyrighted content, revealing the limitations of tradition…

Friday, June 27, 2025
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