PatentsGlobal
Pop Mart Charts Global Expansion and IP Diversification Beyond Labubu Phenomenon
Pop Mart’s Chief Operating Officer Si De shared insights on the company’s disciplined intellectual property strategy following the Labubu craze. While Labubu’s popularity has cooled, Pop Mart is focused on global expansion and diversifying its IP portfolio through careful artist selection and long-term investments in…
Wednesday, March 25, 2026