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Jointly Canada

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Maximizing Intellectual Property Value and Protection at the 2026 FIFA World Cup

The 2026 FIFA World Cup, hosted jointly by the USA, Canada, and Mexico, presents unparalleled branding and commercial opportunities for companies involved in the sports industry. Effective intellectual property (IP) protection, enforcement, and commercialization are critical to maximizing brand value amid the event’s…

Wednesday, May 13, 2026
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