PatentsLatin America
Lego’s Latin America IP Strategy Targets Online and Offline Counterfeiting with Regional Collaboration
Lego Group’s intellectual property strategy in Latin America focuses on combating piracy through coordinated regional efforts, including customs registration, authority training, and online brand protection. Arturo Ishbak, responsible for Latin America IP strategy, details how the company integrates legal, business, a…
Tuesday, May 9, 2023