PatentsSoutheast Asia
Unauthorized Overseas Registrations of Korean Trademarks Surge, Impacting K-Beauty and K-Fashion Brands
The number of unauthorized preemptive registrations of Korean trademarks abroad has sharply increased, reaching record levels in 2023. This trend threatens the global expansion of K-beauty, K-fashion, and food brands, causing costly legal battles and potential brand damage. China leads in cases and financial losses, f…
Thursday, July 3, 2025