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Intellectual Property Framework Underpins Commercial Success of 2026 FIFA World Cup Across North America
The 2026 FIFA World Cup, hosted jointly by Mexico, the United States, and Canada, exemplifies the critical role of intellectual property in safeguarding one of the world’s largest sports enterprises. This article explores Mexico’s legal framework—including anti-ambush marketing provisions—and FIFA’s comprehensive IP s…
Wednesday, August 5, 2026