tZERO Launches Secondary Trading for buybuy BABY Intellectual Property Token on Regulated Platform

NEW YORK, NY – August 6, 2026 – tZERO Group, Inc., a pioneer in blockchain-based financial infrastructure, has announced that the buybuy BABY Intellectual Property Token, issued by Zion Peaks, Inc., is now open for orders on the tZERO Securities Alternative Trading System (ATS), with trading slated to commence on August 12, 2026.

Zion Peaks, Inc., a wholly owned subsidiary of Bed Bath & Beyond, Inc. (NYSE: BBBY), issued the digital asset security known as the "BABY" Digital Token. This token is linked to intellectual property associated with the buybuy BABY brand and was initially offered exclusively on the tZERO platform through a Regulation Crowdfunding (Reg CF) primary issuance in 2025.

The transition to secondary trading on tZERO's regulated marketplace allows eligible investors to buy and sell the BABY Digital Token, providing liquidity and enabling price discovery following the primary offering’s completion.

The BABY Digital Token is structured to connect brand affinity with economic participation. Token holders are entitled to receive an annual pro rata dividend derived from 1% of net sales generated by buybuyBABY.com. Dividend payments are subject to Zion Peaks’ lawful ability to pay and the declaration of dividends.

Alan Konevsky, Chief Executive Officer of tZERO, emphasized the significance of this development: "This transition from primary issuance to regulated secondary trading demonstrates how tokenization can support an asset throughout its lifecycle. By combining capital formation, digital issuance and secondary liquidity within regulated infrastructure, tZERO enables issuers to bring new categories of investable assets to market and establish an ongoing connection with their investor communities."

Zion Peaks’ tokenization model aims to allow holders to share in revenues tied to the buybuy BABY brand while fostering engagement as customers and advocates.

tZERO’s regulated infrastructure supported the BABY Digital Token’s initial capital raise and now facilitates its secondary market trading. This addition to the tZERO Securities ATS highlights the platform’s capability to manage the full lifecycle of tokenized securities and accommodate diverse asset types, including those linked to intellectual property.

tZERO Group, Inc. and its broker-dealer subsidiaries provide a blockchain-based liquidity platform for private companies and assets. The platform offers institutional-grade solutions for issuers digitizing their capital structures and enables trading of such equity on an alternative trading system. Through its broker-dealer subsidiaries, tZERO democratizes access to private assets by providing a streamlined trading venue for broker-dealers, institutions, and investors.

tZERO Digital Asset Securities, LLC is a broker-dealer registered with the SEC and a member of FINRA and SIPC, serving as the custodian for all digital asset securities on tZERO’s brokerage platform. However, digital asset securities may not qualify as "securities" under the Securities Investor Protection Act (SIPA), and thus may lack certain investor protections.

Similarly, tZERO Securities, LLC operates the tZERO Securities ATS and is registered with the SEC and a member of FINRA and SIPC.

Investors should be aware that trading digital asset securities involves substantial risks, including lack of guaranteed returns, potential illiquidity, and risks unique to digital assets such as fraud, manipulation, theft, and loss.

This announcement is for informational purposes only and does not constitute an offer or solicitation to buy or sell securities. The BABY Digital Token is subject to qualification by the U.S. Securities and Exchange Commission under Regulation A+ (Tier 2) and has not yet been qualified. No offer to buy the securities can be accepted until qualification is complete.

Forward-looking statements contained herein are subject to risks and uncertainties that may cause actual results to differ materially. tZERO and its affiliates disclaim any obligation to update such statements.

For more information about tZERO and its services, please visit the company’s website.