Xsolla Unveils Xsolla Agency to Streamline Access to Entertainment IP for Game Developers

LOS ANGELES — On March 5, 2026, Xsolla, a prominent global video game commerce company, announced the launch of Xsolla Agency, a new service dedicated to facilitating access to premium entertainment-based intellectual property (IP) for game developers. This integrated offering is designed to overcome significant barriers faced by creators, including securing world-class IP licenses, enabling global monetization, and establishing the necessary operational infrastructure to sustain long-term business growth.

Xsolla Agency leverages expert-led negotiations and established industry relationships to simplify the traditionally complex and costly process of obtaining entertainment-based licenses. The service focuses on structuring deals that prioritize monetization and return on investment rather than mere brand exposure, making premium IP more accessible and financially viable for studios of varying sizes.

Chris Hewish, President of Xsolla, emphasized the company’s commitment to empowering game creators: "We've built the infrastructure to solve commerce problems for game creators and developers. Now we're extending this expertise to bring entertainment-based IP to game developers, giving studios of all sizes the tools to grow their audiences and revenue."

The platform’s strategic IP partnerships are designed to increase game discoverability, lower user acquisition costs, and drive higher player spending. This is achieved through impactful LiveOps events and targeted promotional campaigns that capitalize on the appeal of well-known entertainment properties.

Backing Xsolla Agency is the robust commerce infrastructure that currently supports over 1,500 game developers across more than 200 countries and territories. This infrastructure includes global payment processing capabilities with access to over 1,000 payment methods, distribution and platform enablement tools, and creator-centric features such as data analytics, fraud prevention, and compliance support.

By integrating these capabilities, Xsolla Agency enables game developers to monetize content globally and build sustainable revenue streams while maintaining control over their content, audience relationships, and monetization strategies. The service reduces dependency on external platforms by facilitating direct fan engagement and streamlined operations.

- Premium IP licenses sourced through expert-led negotiations leveraging established entertainment industry relationships.

- Affordable, monetization-focused licensing deals structured to maximize return on investment.

- Simplified operational processes that make traditionally complex and expensive licensing accessible.

- Strategic partnerships that enhance discoverability, reduce user acquisition costs, and boost player spending via LiveOps events and promotional campaigns.

- Global commerce infrastructure supporting payment processing in over 200 geographies with more than 1,000 payment methods.

- Distribution and platform enablement tools that empower creators to reach fans directly and maintain control over their content and monetization.

With the launch of Xsolla Agency, the company aims to bridge the gap between game developers and premium entertainment IP, fostering innovation and growth in the gaming industry through enhanced licensing opportunities and comprehensive commerce solutions.