AI & IPSoutheast Asia
Thailand Advances Sound Mark Registrations to Combat AI Voice-Cloning Threats
The Department of Intellectual Property urges businesses and celebrities to trademark unique audio signatures amid rising AI deepfake risks
Thailand's Department of Intellectual Property is actively promoting the registration of sound marks such as jingles, vocal phrases, and distinctive laughs. This initiative aims to protect brands from the increasing threat posed by AI-driven voice-cloning and deepfake technologies. With hundreds of applications alread…
Friday, May 22, 2026
IIPLA News Desk