Maker's Mark Alleges Trademark Dilution by Louisville Dog Treat Company
Bourbon brand Maker's Mark files complaint against WiggleWow Pet Treats, asserting harm to its trademark value
Maker's Mark has initiated legal action against Louisville-based WiggleWow Pet Treats, claiming that the pet treat company's use of a similar mark dilutes the value of Maker's Mark's bourbon brand. The dispute centers on trademark rights and potential consumer confusion between the two brands.