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Sanrio Co. and Toei Co., two of Japan’s most prominent character IP holders, have announced major initiatives to enter the video game market with the creation of new gaming brands. Both companies aim to develop original characters and titles, seeking to diversify their intellectual property portfolios and reach broade…
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Sanrio and Toei Unveil Ambitious Plans for Original Video Game Character Creation Sanrio Co. and Toei Co., two of Japan’s most prominent character IP holders, have announced major initiatives to enter the video game market with the creation of new gaming brands. Both companies aim to develop original... Read the full IIPLA article: https://iipla.org/news/sanrio-and-toei-unveil-ambitious-plans-for-original-video-game-character-creation