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Buying Patterns

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Evolving Consumer Buying Patterns Prompt Trademark Law to Address AI's Emerging Role

Artificial intelligence is transforming consumer purchasing behavior, prompting a reevaluation of trademark law principles. From Victorian shop assistants to AI-driven personal shopping assistants, the role of intermediaries and information filters has evolved significantly. Experts Lee Curtis and Rachel Platts explor…

Saturday, December 7, 2024
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