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Artificial intelligence is transforming consumer purchasing behavior, prompting a reevaluation of trademark law principles. From Victorian shop assistants to AI-driven personal shopping assistants, the role of intermediaries and information filters has evolved significantly. Experts Lee Curtis and Rachel Platts explor…
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Evolving Consumer Buying Patterns Prompt Trademark Law to Address AI's Emerging Role Artificial intelligence is transforming consumer purchasing behavior, prompting a reevaluation of trademark law principles. From Victorian shop assistants to AI-driven personal shopping assistants, the role of intermedi... Read the full IIPLA article: https://iipla.org/news/evolving-consumer-buying-patterns-prompt-trademark-law-to-address-ai-s-emerging-role