UnitedLex Enhances Global Brand Protection with New Anti-Counterfeiting and Lookalike Enforcement Services

UnitedLex, a prominent data and professional services firm specializing in litigation, intellectual property, contracts, compliance, and legal operations, announced on November 13, 2024, the expansion of its trademark and brand protection services. The company has introduced new anti-counterfeiting and anti-lookalike capabilities designed to help organizations protect their intellectual property and brand reputation from counterfeiters and illicit actors globally.

These enhanced services are particularly targeted at high-risk regions including China, Southeast Asia, Africa, and Latin America, where counterfeit activity is prevalent. UnitedLex’s 2024 IP Impact Study: Trends in Benchmarking Value highlights that resource constraints remain a significant challenge for managing and enforcing trademark rights, affecting 57% of law firms and 45% of corporations.

UnitedLex’s expanded protection suite offers a comprehensive, start-to-finish approach encompassing monitoring, identification, investigation, and enforcement actions against counterfeiters. This integrated model allows brand owners to avoid the costly and time-consuming process of managing investigators, customs and border authorities, and local enforcement agencies themselves.

Steve Schley, Executive Vice President of Intellectual Property at UnitedLex, emphasized the growing sophistication and reach of counterfeit networks. He stated, "UnitedLex is committed to providing world-class trademark and brand protection services that help brand owners combat this threat. By extending our reach and leveraging our global network, we are not only helping our clients protect their brands but also maximize the recovery of lost revenue."

Beyond trademark prosecution support and brand monitoring, UnitedLex conducts on-the-ground operations including searches, seizures, and raids. These enforcement activities boast an 85% success rate, reinforcing the company’s effectiveness in global infringement management.

Additionally, UnitedLex provides enforcement support through cease-and-desist letter preparation and takedown notices, resulting in the removal of approximately 1,000 infringing product listings each month. This proactive enforcement helps clients maintain brand integrity and market share.

Founded in 2006, UnitedLex employs over 3,000 legal, data, and technology professionals operating from global centers. The company’s mission is to push the boundaries of legal innovation by delivering measurable improvements in performance, risk mitigation, revenue enhancement, cost reduction, and digital business synergy for law firms and corporate legal departments.

The expanded trademark and brand protection services reflect UnitedLex’s commitment to addressing evolving intellectual property challenges faced by Fortune 1000 companies worldwide, enabling them to scale their IP rights and expand into new markets with confidence.