PolicyGlobal
Vietnam Enforces Enhanced Livestream Sales Regulations on E-Commerce Platforms
New Government Decree 248/2026/ND-CP mandates transparency, accountability, and swift action against IP violations in livestream commerce
Vietnam’s government has introduced stringent rules governing livestream sales on e-commerce platforms to bolster consumer protection and intellectual property enforcement. Under Decree 248/2026/ND-CP, platforms must publicly disclose operational guidelines, implement host authentication, and establish mechanisms for…