Indonesia's Ministry of Creative Economy Partners with WIPO to Deploy Creative Economy Data Model

JAKARTA — The Ministry of Creative Economy and Creative Economy Agency (Ekraf) of Indonesia has committed to adopting the Creative Economy Data Model (CEDM), developed by the World Intellectual Property Organization (WIPO), to establish a more comprehensive and data-driven system for measuring the creative economy. This initiative was announced by Minister of Culture and Tourism Teuku Riefky Harsya in a statement received on Friday.

Minister Riefky emphasized that CEDM will enable Indonesia to map the strengths and gaps within its creative economy ecosystem, identify policy priorities, and support evidence-based decision-making processes. He highlighted that the model provides an internationally comparable framework, allowing Indonesia to benchmark its progress against global standards while maintaining sensitivity to its national context.

CEDM is designed to capture the complex interrelationships within the creative economy ecosystem. It is structured around two main pillars: Creative Environment Input and Resources for Creativity Input. The Creative Environment Input pillar encompasses intellectual property systems, policy governance, and social and cultural environments that nurture creativity. The Resources for Creativity Input pillar includes creative actors, infrastructure, market access, and financing mechanisms, which collectively underpin the generation of creative economic value.

Minister Riefky noted that CEDM will be instrumental in understanding the current state of Indonesia’s creative economy ecosystem and will assist in formulating more effective policies. The model measures a range of economic and social impacts, including the creation and monetization of intellectual property through royalties and licenses, job creation, contributions to gross domestic product (GDP), trade activities, and the enhancement of soft power and cultural influence on the global stage.

For Indonesia, the implementation of CEDM is expected to bolster government efforts in mapping creative potential, quantifying impact, and crafting targeted policies to stimulate national creative economic growth.

Beyond CEDM deployment, the Ministry of Creative Economy envisions expanding collaboration with WIPO in strategic areas such as intellectual property commercialization, music royalty governance, and intellectual property-based financing for creative economy stakeholders. Minister Riefky underscored the importance of these areas in unlocking greater economic value from intellectual property and reinforcing Indonesia’s creative economy ecosystem.

Sylvie Forbin, Deputy Director General for Copyright and Creative Industry Sector at WIPO, described the recent meeting with Indonesia’s Ministry of Creative Economy as part of a mutual commitment to strengthen the creative economy ecosystem through CEDM implementation.

She praised Indonesia as a leading global voice in creative economy development, citing the country’s initiatives in international policy forums like the World Conference on Creative Economy (WCCE). Forbin remarked, “Indonesia has consistently shown that the creative economy is not just a cultural sector. It is also a strategic driver of economic development and competitiveness.” She further commended Indonesia’s integration of the creative economy into its long-term development vision.

Forbin highlighted that Indonesia’s broader strategy recognizes creativity, intellectual property, and innovation as key components in achieving the nation’s “Gold 2045” vision. She stressed the necessity of robust data to underpin targeted policy formulation.

CEDM addresses this need by examining not only outcomes but also the ecosystem factors that support creative economy growth, including governance, institutional coordination, financing, intellectual property, skills development, infrastructure, and market access.

“CEDM can complement existing performance indicators by serving as an ecosystem monitoring tool,” Forbin explained. “This enables ministries to track not only the creative economy’s performance but also the foundational conditions that determine its long-term sustainability and contribution to Indonesia’s development.”

The meeting between Minister Teuku Riefky Harsya and WIPO representatives took place at the Ministry of Creative Economy office in Jakarta on Thursday, June 11.

This collaboration marks a significant step in Indonesia’s efforts to harness intellectual property and data-driven strategies to advance its creative economy on both national and international stages.