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Friday, May 22, 2026

Intellectual Property Shapes the Commercial Landscape of Modern Football Globally and in Zimbabwe

From global icons to local clubs, football’s value increasingly hinges on trademarks, image rights, and media licensing, revealing disparities in IP protection across markets

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Intellectual Property Shapes the Commercial Landscape of Modern Football Globally and in Zimbabwe
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Modern football transcends sport, evolving into a complex intellectual property ecosystem. Globally renowned clubs and players leverage trademarks, image rights, and broadcasting licenses to monetize their brands. Zimbabwean football clubs are beginning to adopt similar IP strategies, though with varying degrees of fo…
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Intellectual Property Shapes the Commercial Landscape of Modern Football Globally and in Zimbabwe Modern football transcends sport, evolving into a complex intellectual property ecosystem. Globally renowned clubs and players leverage trademarks, image rights, and broadcasting licenses to monetize their brands. Zimba... Read the full IIPLA article: https://iipla.org/news/intellectual-property-shapes-the-commercial-landscape-of-modern-football-globally-and-in-zimbabwe

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