TrademarksUSA
USPTO Director Squires Highlights Emerging Trademark Challenges at INTA London Conference
At the INTA Annual Meeting in London, USPTO Director John A. Squires delivered a keynote emphasizing the agency's proactive approach to trademark issues arising from personal branding, name-image-likeness (NIL) rights, and AI-generated content. Drawing on examples from collegiate athletics and entertainment, Squires u…
Sunday, May 17, 2026