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Generative AI is transforming how brands create marketing materials, but it also introduces significant trademark risks. From inadvertent infringement to dilution of famous marks, businesses leveraging AI-generated content must carefully monitor outputs and enforce trademark rights to protect their brands. Legal exper…
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Navigating Trademark Challenges Amid the Rise of Generative AI in Branding and Marketing Generative AI is transforming how brands create marketing materials, but it also introduces significant trademark risks. From inadvertent infringement to dilution of famous marks, businesses leveraging AI-generated cont... Read the full IIPLA article: https://iipla.org/news/navigating-trademark-challenges-amid-the-rise-of-generative-ai-in-branding-and-marketing