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At the INTA Annual Meeting in London, USPTO Director John A. Squires delivered a keynote emphasizing the agency's proactive approach to trademark issues arising from personal branding, name-image-likeness (NIL) rights, and AI-generated content. Drawing on examples from collegiate athletics and entertainment, Squires u…
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USPTO Director Squires Highlights Emerging Trademark Challenges at INTA London Conference At the INTA Annual Meeting in London, USPTO Director John A. Squires delivered a keynote emphasizing the agency's proactive approach to trademark issues arising from personal branding, name-image-likeness (NIL) rights,... Read the full IIPLA article: https://iipla.org/news/uspto-director-squires-highlights-emerging-trademark-challenges-at-inta-london-conference