Intellectual Property Framework Underpins Commercial Success of 2026 FIFA World Cup Across North America
Mexico’s legal measures bolster FIFA’s IP protections amid complex sponsorship and broadcasting rights landscape for the 2026 tournament
The 2026 FIFA World Cup, hosted jointly by Mexico, the United States, and Canada, exemplifies the critical role of intellectual property in safeguarding one of the world’s largest sports enterprises. This article explores Mexico’s legal framework—including anti-ambush marketing provisions—and FIFA’s comprehensive IP s…