USPTO Director Squires Highlights Emerging Trademark Challenges at INTA London Conference
Addressing the evolving landscape of personal branding and NIL rights, USPTO Director outlines strategic trademark protections amid AI and entertainment industry shifts
At the INTA Annual Meeting in London, USPTO Director John A. Squires delivered a keynote emphasizing the agency's proactive approach to trademark issues arising from personal branding, name-image-likeness (NIL) rights, and AI-generated content. Drawing on examples from collegiate athletics and entertainment, Squires u…